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Sears Re-Invents Itself with "Many Sides of Me" Campaign Makeover

Sears recently launched “The Many Sides of Me” campaign, which celebrates the multidimensional nature of women and re-launches the Sears brand as a fashion destination. “The Many Sides of Me” represents the next step in the company’s strategic effort to transform its Softlines businesses and emotionally re-engage women in the Sears brand.  

Sears invites you to visit one of the newly remodeled DC stores Monday, Nov. 1 – Friday, Nov. 5 to see for yourself, first-hand how Sears is reinventing itself and bringing its apparel department back in a whole new way.

The campaign is part of Sears’ goal to develop a long-term relationship with its customers, particularly women. Inspired by real women who aren’t willing to compromise on style, value and versatility, the campaign was designed as a platform for them to explore and celebrate their many sides.

Bloomingdale's 13th Annual' Love Where You Live' Charity Event

Bloomingdale’s will host Love Where You Live on Thursday, October 20 and 21, 2009 from 10am-10pm in its three area locations: Chevy Chase, Tysons Corner and White Flint.  Dedicated to supporting six of the Washington, D.C. area’s prominent non-profit organizations, this charity event features live entertainment, fashion events, culinary demonstrations, incredible discounts, and more, as well as focuses on giving back to the community.  This year’s charities include Autism Speaks, U.S. Dream Academy, National Capital Area of The Leukemia & Lymphoma Society, Junior League of Washington, Family Support Center and Choral Arts Society.

Bethesda Row Boutique Week

What are you falling for this season? 
A fringe handbag?  A slouch beret?  A tailored blazer?

From October 2 to October 9th, whatever your fall fashion craving, chances are you’ll find it at Boutique Week.

The event is an entire week of fashion events, gifts with purchase, styling tips, celebrity appearances and more—all at your favorite Bethesda Row boutiques.